About Me

Hi, I’m Zurina - your Accountability Buddy and Coach for clarity, confidence, and action.

If you’ve ever felt stuck between ideas and execution, I’m here to help you bridge that gap. I combine over 30 years of leadership and coaching experience - across industries like advertising, wellness, tech, and consulting - to help people turn their goals into real progress.

I’ve led teams, built systems, and managed operations in both large organisations and boutique businesses. What that means for you: I know how to bring structure, focus, and momentum to big visions - without losing the human touch.

Why work with me

Because I don’t just help you plan - I help you follow through. Whether we’re refining your business strategy, building healthy habits, or mapping out a 12-month vision, you’ll get practical tools, calm accountability, and the support to keep going even when things get tough. My leadership style blends strategy with empathy - helping you get results while feeling grounded and in control.

A little about my background

I’ve rolled out new venues and led culture transformations as Country Manager at Ritual Gym, managed four high-performing studios at Breathe Pilates Singapore, and co-owned Sunday Fun Day, delivering tech and art projects that connected creativity with business purpose.

At Self Leadership International, I helped clients strengthen communication, confidence, and performance through NLP and Meta-Coaching- even serving as Founding President of the Meta-Coach Foundation Sydney.

What drives me

People. Purpose. Progress.
I’m endlessly curious about people’s stories and passionate about helping them move forward with clarity. My work - whether coaching, creating systems, or leading teams - is all about creating the right space for growth, balance, and success.

If you’re ready for more clarity, structure, and consistent progress - both personally and professionally - I’d love to connect.

Let’s make your next move count.

Zurina